Food security
GCC countries import up to 85% of their food. Governments are funding local production, and local production needs productivity technology.
World Economic Forum, February 2025Built on 28 years in animal production
Animal intelligence for the Middle East and North Africa.
We visit your farm, design the right solution, then install it, train your team and service it for years, tailored to the specific needs of the region.
Farm visits across Jordan, Iraq, Saudi Arabia and the Gulf.
Choose a solution to see what changes on your farm
Farm data and AI
Every system feeds one picture of your farm, so your team acts on the signals that matter.
Livestock health and monitoring
Spot illness, heat stress and calving days earlier, before milk, weight and fertility are lost.
What we use: Activity and rumination collars, Rumen temperature and pH boluses, GPS and LoRaWAN tracking for grazing animals
See the solutionPoultry intelligence and automation
Know bird weight, air quality and flock health in every house, every hour, without walking in.
What we use: Camera-based weight estimation, Acoustic respiratory monitoring, Ammonia, CO₂, temperature and humidity sensing
See the solutionVeterinary diagnostics and surveillance
Results on the farm in hours instead of days, and outbreak data veterinary services can act on.
What we use: Point-of-care and rapid diagnostic tests, Portable PCR and molecular testing, Veterinary practice and herd-health software
See the solutionNutrition and feed intelligence
Turn the largest cost on the farm into measured, optimised rations for every group.
What we use: Portable and in-line NIR feed analysis, Ration formulation and cost optimisation software, Precision and automated feeding
See the solutionGenetics and breeding
Breed animals that produce more and cope with the region's heat, using genomic and performance data.
What we use: Genomic testing and parentage verification, Reproductive management and synchronisation tools, Breeding and pedigree software
See the solutionHousing, climate and feeding systems
Houses and barns that stay productive through a 45 °C summer, with less water and energy.
What we use: Climate controllers and sensor-driven ventilation, Evaporative cooling and water-efficient misting, Automated feeding and drinking lines
See the solutionTraceability and farm data
One record for every animal and flock, from farm to buyer, ready for export markets and regulators.
What we use: RFID and electronic identification, Farm-management software, Data integration across sensors and vendors
See the solutionSustainability and climate
Measure and cut water, energy, emissions and waste, and turn them into savings and climate finance.
What we use: Methane measurement and reduction, Manure, litter and biogas systems, Water and energy metering
See the solution28
years of our founders' and field team's work in animal production
9
countries where they have worked with farmers
8
solution areas, from herd health to farm data
What we solve
Solutions for the pressures that cost the region's farms most.
Poultry capacity
Saudi poultry self-sufficiency reached 70%; the national target is 90% by 2030. New houses can be built instrumented from the first day.
Ministry of Environment, Water and Agriculture, via Argaam, May 2024Water
Renewable water per person per year in Jordan, against a 500 m³ scarcity threshold. Cooling, drinking lines and cleaning are water decisions.
UNICEF JordanEarly warning
Neck sensors flagged 93% of digestive and metabolic disorders in a study of 1,121 dairy cows, on average two days before the vet's diagnosis.
Stangaferro et al., Journal of Dairy Science, 2016Who we work with
For farms, integrators and veterinarians
- A farm visit and written assessment before any purchase
- A comparison of the options that fit your farm, with full transparency on what we represent
- Installation, commissioning and training on your site
- Maintenance, spare parts and regular follow-up
For technology manufacturers
- Technical sales to farms, integrators and veterinarians
- Registration and regulatory approvals
- Installation, commissioning and first-line service
- Farmer training in Arabic and regular field reports
For governments, development partners and investors
- Sector studies and farm assessments
- Pilots run to evaluation standard
- Producer training on the farm
- Scale-up with installation and after-sales service
From farm visit to after-sales, one team.
Eight steps, the same on every farm, whatever its size.
Farm visit
We come to your farm and walk the houses or barns with your team: climate, water, feed, health records and the equipment you already have.
Assessment
A written assessment of what is costing you most, what to fix first and what each change is worth.
Solution design
The right system for your scale, climate and budget, designed around what already works on your farm.
Supply
Systems and software we know and can service, with registration and approvals handled for you.
Installation and commissioning
Our technicians install, connect and test on site. We hand over only when the system runs as agreed.
Training
Hands-on training in Arabic for managers, workers and your veterinarian, on your own equipment.
After-sales service
Scheduled maintenance, spare parts and a direct line to a technician when something stops.
Follow-up
Regular reviews of your results with you, and adjustments as the farm grows.
What changes on your farm
Our success is measured in your farm's results.
We assess your farm's performance before installation, evaluate the results after, and train your team to sustain them.
Lower mortality and losses
Earlier warning of disease and heat stress, so fewer animals are lost.
Better feed conversion
Feed is the largest cost; measured rations and climate control turn more of it into meat and milk.
More milk, better fertility
Heat and health alerts protect yield and conception rates through the summer.
Less water and energy
Cooling and ventilation tuned to real conditions, not set by feel.
Less labour, better biosecurity
Automated weighing, feeding and checks mean fewer people walking into houses and barns.
A trained team
Hands-on training for managers, workers and vets on your site, in Arabic, with follow-up visits.
Eight solution areas, each starting from a real problem on your farm.
Livestock health and monitoring
Spot illness, heat stress and calving days earlier, before milk, weight and fertility are lost.
Poultry intelligence and automation
Know bird weight, air quality and flock health in every house, every hour, without walking in.
Veterinary diagnostics and surveillance
Results on the farm in hours instead of days, and outbreak data veterinary services can act on.
Nutrition and feed intelligence
Turn the largest cost on the farm into measured, optimised rations for every group.
Genetics and breeding
Breed animals that produce more and cope with the region's heat, using genomic and performance data.
Housing, climate and feeding systems
Houses and barns that stay productive through a 45 °C summer, with less water and energy.
Traceability and farm data
One record for every animal and flock, from farm to buyer, ready for export markets and regulators.
Sustainability and climate
Measure and cut water, energy, emissions and waste, and turn them into savings and climate finance.
Built for the animals the region actually farms.
For 28 years, our founders and field team have worked alongside the region's farmers. Technology creates value only when it fits the farm, is installed properly and is supported after the sale. We deliver all three, so farms gain higher output, fewer losses and better use of resources.
Muath E. Basheer, PhDFounder and CEO
- Joint PhD in Decision Science, Sorbonne University (France) and Université catholique de Louvain (Belgium)
- M.Sc. in Data Science and Artificial Intelligence, KU Leuven
- M.Sc. in Industrial Engineering and Supply Chain Management, Université catholique de Louvain
- Consultant to UNDP, UN agencies, the Council of Europe, Mercy Corps and Near East Foundation, working with ministries of agriculture and environment
- Industry experience with Volkswagen, Atlas Copco and DHL, and projects in 11 countries across the Middle East, North Africa and Europe
Start with a farm visit.
We visit, assess your farm and show you which improvements will pay off first.